Madrid, Spain, 11 May 2017. The World Tourism Organization (UNWTO) is proud to announce that Hilton has signed on as an official partner of the 2017 International Year of Sustainable Tourism for Development. The announcement comes ahead of the UNWTO’s launch of the ‘Travel.Enjoy.Respect’ campaign.
The United Nations 70th General Assembly has designated 2017 as the International Year of Sustainable Tourism for Development. The initiative aims to support a change in policies, business practices and consumer behavior towards a more sustainable tourism sector.
“The involvement of the private sector is essential in amplifying the impact of the International Year of Sustainable Tourism for Development,” said Taleb Rifai, UNWTO Secretary General. “Hilton is a global hospitality leader whose focus on sustainable travel supports our broad goals of tourism that spurs dialogue, fosters mutual understanding, and supports building a culture of peace.”
"Our founder Conrad Hilton often spoke of “world peace through international trade and travel, which remains just as important and core to our business today,” said Katie Fallon, Senior Vice President and Global Head of Corporate Affairs, Hilton. “We are pleased to join with the UNWTO and its partners to communicate the benefits of sustainable travel for the communities where we work and live.”
Hilton’s Travel with Purpose strategy identifies innovative solutions that leverage its global footprint to provide positive impact in three key focus areas: creating opportunities for people, strengthening communities, and preserving the environment. By mobilizing its nearly 5,000 hotels in 103 countries and territories, Hilton continues to operate in responsible and sustainable ways.
The International Year of Sustainable Tourism for Development promotes tourism’s role in the following five key areas: (1) inclusive and sustainable economic growth; (2) social inclusiveness, employment and poverty reduction; (3) resource efficiency, environmental protection and climate change; (4) cultural values, diversity and heritage; and (5) mutual understanding, peace and security.
For more information on International Year of Sustainable Tourism for Development, please visit:http://www.tourism4development2017.org/
Become a partner of the International Year: http://www.tourism4development2017.org/partnerships/
About The World Tourism Organization
The World Tourism Organization (UNWTO) is the United Nations agency responsible for the promotion of responsible, sustainable and universally accessible tourism. As the leading international organization in the field of tourism, UNWTO promotes tourism as a driver of economic growth, inclusive development and environmental sustainability and offers leadership and support to the sector in advancing knowledge and tourism policies worldwide. UNWTO encourages the implementation of the Global Code of Ethics for Tourism, to maximize tourism’s socio-economic contribution while minimizing its possible negative impacts, and is committed to promoting tourism as an instrument in achieving the Sustainable Development Goals (SDGs), geared towards reducing poverty and fostering sustainable development worldwide. UNWTO generates market knowledge, promotes competitive and sustainable tourism policies and instruments, fosters tourism education and training, and works to make tourism an effective tool for development through technical assistance projects in over 100 countries around the world. UNWTO’s membership includes 157 countries, 6 Associate Members and 500 Affiliate Members representing the private sector, educational institutions, tourism associations and local tourism authorities.
Hilton (NYSE: HLT) is a leading global hospitality company, with a portfolio of 14 world-class brands comprising nearly 5,000 properties with more than 812,000 rooms in 103 countries and territories. Hilton is dedicated to fulfilling its mission to be the world’s most hospitable company by delivering exceptional experiences – every hotel, every guest, every time. The company's portfolio includes Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Curio Collection by HiltonTM, DoubleTree by Hilton, Tapestry Collection by HiltonTM, Embassy Suites by Hilton, Hilton Garden Inn, Hampton by Hilton, Tru by Hilton, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty program, Hilton Honors. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose exactly how many Points to combine with money, an exclusive member discount that can’t be found anywhere else and free standard Wi-Fi. Visit newsroom.hilton.com for more information and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram and YouTube.