Gaia Discovery Launch Media Release

21 May 2008

For Immediate Release

“Hey you!” Says New Environment Publication, “Start Helping to Put Out the Fire.”


Singapore - A brand new Asia-based online publication aims to spread the word on sustainable tourism, environment conservation, and heritage preservation in a big, bold yet accessible way.

Mallika Naguran, founder and managing editor of the lifestyle online magazine, Gaia Discovery, quit her management job in the civil service to kick-start what she hopes is a big and expanding trend.

“The Earth is on fire – well, definitely warming - yet people are still having foam parties,” says Naguran. “Through Gaia Discovery, I want to help everybody make socially responsible and environmentally-sound choices as to how they live, work, and of course travel.”

“Only then can we start making a difference to this planet that has already caught a fever,” she says.

Gaia Discovery ( is designed to give people all over the world an insight into sustainable development to help them mitigate the present global warming and climate change crisis. The site provides independent information on people and organizations that make a positive difference to the environment, and to local communities.

It features viewpoints, first-hand reviews and insights on Asia Pacific destinations, resorts, eateries and activities that protect natural habitats, promote green practices and preserve heritage.

Through awareness generation and reader participation, the magazine-styled portal intends to influence industrialists, builders, hoteliers, manufacturers, investors, decision makers and consumers. “We want them to care for the planet by adopting sustainable and ecologically-sound practices,”says Naguran. “But while our content delivers serious messages, we try to be lively and engaging so readers can participate by voicing their views, watching videos or taking part in our giveaways,” adds Naguran.

Gaia Discovery also mails out a regular eNewsletter to subscribers worldwide (there are already hundreds of them in Sweden, England, Germany, the US, Australia, Thailand and more), in addition to automated Real Simple Syndication (RSS) feeds.


Gaia Discovery is an independent publication and is being officially launched to coincide with International Biodiversity Day on 22 May 2008. It is a media partner of ACRES wildlife rescue and conservation association in Singapore. Gaia Discovery is only available through the online medium, to save trees of course. Articles in Gaia Discovery may be reproduced with credit given to the source.


For more information, contact:

Mallika NAGURAN (Ms)

Managing Editor,

Gaia Discovery

T: +65 9663 7289