Anantara Siam Bangkok Hotel has achieved the highest individual score in attaining GOLD Certification to the global sustainability certification standard for travel and tourism, Green Growth 2050. With a score of 86%, Anantara Siam has set the benchmark for all other Hotels to aspire to across all assessment elements including social, cultural, environmental and operational best practice.
In the heart of one of the world’s most enigmatic capital cities, Anantara Siam Bangkok Hotel offers discerning travellers a luxurious retreat to enjoy life’s finer pleasures and engage in soulful, original journeys. As ethical tourism continues to grow, certifications such as this allow travellers to feel more confident that they are not only getting their money’s worth, but are leaving behind a better chance for younger generations to enjoy the same liberties.
“Sustainability is very important to us at the hotel and throughout the brand. We worked hard to comply with the Green Growth standards and we are thrilled with the result of 86%. The work doesn’t stop there, and it is important we maintain these high standards. We’ve already identified other areas to expand our practices, including planting more produce on our fourth floor garden, consumed in our staff canteen,” says General Manager Patrick Both.
In achieving GOLD Certification, Anantara Siam implemented a range of innovative sustainability initiatives including transitioning the hotel to glass water bottles in the rooms and related front of house areas, eliminating the use of PET plastic bottles. The hotel also used reclaimed, treated and filtered water in its air-conditioning cooling towers saving approximately 100 kilolitres of water each day.
“The team at Anantara Siam has worked tirelessly during the last six months to fully embrace the Green Growth 2050 Standard and ensure this outstanding result” said CEO of Green Growth 2050 Wayne McKinnon. “Patrick and his teams took the unique approach of establishing multi-layered ‘Green Teams’ across the organisation and providing them with the tools and responsibility to own all aspects of the process. Taking the teams on field trips to garbage collection centres, recycling companies and environmental programs gave everyone involved a ‘real-life’ view of why areas of the Standard were important and helped to instil a unique sense of engagement.” added McKinnon
Green Growth 2050 is the world’s most comprehensive GSTC recognized sustainability framework for the travel & tourism industry. It was designed and developed to meet the needs of hotels and travel businesses seeking today’s solutions to the issues driving social, cultural and environmental change.
The Green Growth 2050 Global Standard is based on a range of internationally recognised UN Global Compact;
- The UNEP Green Economy Principles;
- The Code against the sexual exploitation of children;
- UNWTO Ethics in Tourism; and
- The Global Sustainable Tourism Criteria for Hotels and Tour Operators
Green Growth 2050 has been selected by the Minor Hotel Group to not only provide certification but also performance measurement, CSR impact analysis and business intelligence dashboard analytics across all aspects of sustainability reporting.
Anantara is a luxury hospitality brand for modern travellers, connecting them to genuine places, people and stories through personal experiences, and providing heartfelt hospitality in the world’s most exciting destinations. The collection of distinct, thoughtfully designed luxury hotels and resorts provides a window through which to journey into invigorating new territory, curating personal travel experiences.
From cosmopolitan cities to desert sands to lush islands, Anantara connects travellers to the indigenous, grounds them in authentic luxury, and hosts them with passionate expertise, currently boasting over 35 stunning properties located in Thailand, the Maldives, Sri Lanka, Indonesia, Vietnam, China, Cambodia, Mozambique, Zambia, the UAE and Qatar, with a pipeline of future properties across Asia, the Indian Ocean, Middle East and Africa.
For more information on Anantara Hotels, Resorts & Spas, please visit www.anantara.com.
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About Global Hotel Alliance:
Founded in 2004, and based on the airline alliance model, Global Hotel Alliance (“GHA”) is today the world’s largest alliance of independent hotel brands. GHA uses a shared technology platform to drive incremental revenues and create cost savings for its member brands, and operates a multi-brand loyalty programme, DISCOVERY, which has over seven million members. GHA currently includes more than 30 brands, encompassing over 550 upscale and luxury hotels with 110,000 rooms across 76 different countries.
For more information visit www.gha.com
About Green Growth 2050
Green Growth 2050 is a new dynamic product and service set that links sustainable tourism and corporate social responsibility in support of Green Growth. It has been developed by Greenearth.travel, based in the EU and Vision CSR based in Australia. It draws on their multi decade experience as leaders and innovators in creating sustainable travel and tourism frameworks, as well as their extensive partnerships and alliances focused on green economy transformation and climate response.
To learn more, visit www.greengrowth2050.com
For media enquiries, please contact Anantara Siam Bangkok Hotel: Tel: + 66 (0) 2 126 8866
Cluster Director of PR – International
Tel: +66 (0) 2 126 8866 ext 1705
Director of Marketing Communications
Tel: +66 (0) 2 126 8866 ext 1720