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<!--Generated by Squarespace Site Server v4.1.2 (http://www.squarespace.com/) on Sat, 05 Jul 2008 20:13:45 GMT--><rss xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:wfw="http://wellformedweb.org/CommentAPI/" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:dc="http://purl.org/dc/elements/1.1/" version="2.0"><channel><title>Purpose</title><link>http://www.gaiadiscovery.com/purpose/</link><description></description><copyright></copyright><language>en-GB</language><generator>Squarespace Site Server v4.1.2 (http://www.squarespace.com/)</generator><item><title>Purpose</title><dc:creator>Gaia Discovery</dc:creator><pubDate>Thu, 17 Apr 2008 03:18:00 +0000</pubDate><link>http://www.gaiadiscovery.com/purpose/2008/4/17/purpose.html</link><guid isPermaLink="false">223911:2219497:1767559</guid><description><![CDATA[<p><span class="thumbnail-image-float-left"><a href="http://www.gaiadiscovery.com/display/ShowImage?imageUrl=%2Fstorage%2Fus%2FusCarrying-traditions-close-t.jpg&imageTitle=2215646-1499853-thumbnail.jpg" onclick="window.open(this.href, '_blank', 'width=300,height=225,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no'); return false;"><img style="width: 200px; height: 150px" alt="2215646-1499853-thumbnail.jpg" src="http://www.gaiadiscovery.com/storage/thumbnails/2215646-1499853-thumbnail.jpg" /></a><br /><span class="thumbnail-caption" style="width: 200px">Carrying traditions close to heart</span></span> Gaia Discovery is an online lifestyle magazine&nbsp;designed to give people around the world an insight into sustainable development and tourism. It provides valuable information on people, destinations, adventures, eateries, spas, retreats, sports and environmentally-friendly activities. This goes beyond ecotourism operators to include urban hoteliers that are green in their efforts to uphold sustainability and social responsibility. </p><p><strong>Mission</strong><br />To provide independent information on sustainable living and tourism around the world. </p><p><span class="thumbnail-image-float-right"><a href="http://www.gaiadiscovery.com/display/ShowImage?imageUrl=%2Fstorage%2Fus%2FusCelebrating-culture.jpg&imageTitle=2215646-1499854-thumbnail.jpg" onclick="window.open(this.href, '_blank', 'width=300,height=225,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no'); return false;"><img style="width: 200px; height: 150px" alt="2215646-1499854-thumbnail.jpg" src="http://www.gaiadiscovery.com/storage/thumbnails/2215646-1499854-thumbnail.jpg" /></a><br /><span class="thumbnail-caption" style="width: 200px">Celebrating culture</span></span><strong>Objectives <br /></strong>To help protect the environment, heritage, culture and local communities through awareness generation and reader participation. </p><p>To influence industrialists, builders, hoteliers, manufacturers, investors and decision makers to care for the planet by adopting sustainable and ecologically-sound practices. </p><p>To build greater consciousness within people to exercise ethical, socially responsible&nbsp;and environmentally-sound&nbsp;choices as to how they live and travel.</p><p><strong>Green Hotels<br /></strong>Green hotels have to go beyond environmental issues to incorporate all aspects of sustainability and corporate social responsibility. Achieving a green standard, as defined by the International Tourism Partnership, includes six key areas: </p><ul><li><strong>environmental management</strong> (e.g. assess environmental impacts, install meters on high energy equipment, work with local businesses to improve environmental standards etc.) </li><li><strong>policy and framework</strong> (e.g. task senior staff with environmental management, institute measurements of progress, draw up suitable policies etc.) </li><li><strong>staff training and awareness</strong> (e.g. launch responsible business program, maintain staff awareness of programs, introduce responsible business policy in staff induction and refresher training etc.) </li><li><strong>purchasing</strong> (e.g. source products that are most sustainable in their manufacture, use and disposal, work with suppliers to achieve a fully sustainable supply chain, give preference to &ldquo;fair trade&rdquo; products etc.) </li><li><strong>people and communities</strong> (e.g. identify ways to benefit local community, develop tourism-related businesses in partnership with local community, provide ways for guests to volunteer for local conservation projects etc.) </li><li><strong>destination protection</strong> (e.g. support conservation and cultural heritage preservation projects, contribute to habitat restoration, consider use of non-motorised transportation and electric motors etc.) </li></ul><p><span class="thumbnail-image-float-left"><a href="http://www.gaiadiscovery.com/display/ShowImage?imageUrl=%2Fstorage%2Fus%2FusProtecting-balance-of-natur.jpg&imageTitle=2215646-1499857-thumbnail.jpg" onclick="window.open(this.href, '_blank', 'width=300,height=225,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no'); return false;"><img style="width: 200px; height: 150px" alt="2215646-1499857-thumbnail.jpg" src="http://www.gaiadiscovery.com/storage/thumbnails/2215646-1499857-thumbnail.jpg" /></a><br /><span class="thumbnail-caption" style="width: 200px">Protecting the balance of nature</span></span>The International Tourism Partnership was founded by HRH The Prince of Wales to inspire global leaders in travel and tourism industry on a non-competitive platform to share knowledge and resources and implement initiatives for positive social, economic and environmental issues. It is a key programme under the International Business Leaders Forum (<a class="style11" href="http://www.iblf.org/">www.iblf.org</a>). </p><p>Download PDF of Going Green, Minimum Standards Toward a Sustainable Hotel , by International Tourism Partnership here or check out <a class="style11" href="http://www.tourismpartnership.org/" target="_blank">www.tourismpartnership.org</a>. </p><p><strong>Ecotourism <br /></strong>There are many broad views of ecotourism, with a range of definitions and scope but little consensus on meaning. For instance, nature-bound activities are regarded as eco, as defined by International Ecotourism Society. Here&rsquo;s what it says of ecotourism: &quot;Responsible travel to natural areas that conserves the environment and improves the well-being of local people.&quot;</p><p>The society elaborates that those who implement responsible tourism activities should follow the following ecotourism principles: </p><ul><li>minimise impact </li><li>build environmental and cultural awareness and respect </li><li>provide positive experiences for both visitors and hosts</li><li>provide direct financial benefits for conservation </li><li>provide financial benefits and empowerment for local people </li><li>raise sensitivity to host countries' political, environmental, and social climate </li><li>recognize the need for local inhabitants&rsquo; space and privacy </li></ul><p><strong>Gaia Discovery Environmental Code<br /></strong>While there are numerous definitions of ecotourism and green travel, Gaia Discovery chooses to report on tourism and travel industry that fall within these parameters: </p><ul><li>contributes to environmental conservation </li><li>embraces meaningful and impactful community participation </li><li>upholds heritage, traditions and cultures of local communities </li><li>maintains natural habitats and sustains villages </li><li>promotes fair practices, advances local trade and skills and benefits social programs </li></ul><p>Recognising that the environment includes all things living and non-living, we write about people, flora and fauna as they are affected by tourism development in their natural environment&ndash; either positively or negatively. </p><p>We hope to uphold our planet in all its glory through Gaia Discovery. </p><p><strong>Get Gaia Discovery <br /></strong>Gaia Discovery wants to reach out to the discerning who's keen on finding out more on eco living and travel. </p><p>Subscribe today for monthly eNewsletters and/or RSS feeds for fresh story excerpts and regular promotions such as free travel holidays and gifts. Make the change today. </p><p>Be a Gaia Discovery reader. </p>]]></description><wfw:commentRss>http://www.gaiadiscovery.com/purpose/rss-comments-entry-1767559.xml</wfw:commentRss></item></channel></rss>