Green Publication Gaia Discovery Hits 100!
21 October 2008, Singapore - Since its launch in May 2008, the Gaia Discovery ecological online magazine (www.gaiadiscovery.com) has grabbed the attention of readers from 100 countries and territories around the world. Due to its unique Asian environmental content, it makes eco living and travel easily accessible on the internet.
Page visits average tens of thousands monthly, based on Google Analytics and SquareSpace web traffic monitoring tools. According to the statistics, the top ten Asian visitor countries are Singapore, Malaysia, Indonesia, Thailand, Vietnam, India, the Philippines, Hongkong, Laos and Cambodia. In addition, the United States of America, the United Kingdom, Australia, Canada, Denmark, Germany, France, New Zealand, Sweden and the Netherlands rank top ten among countries from other regions.
Referring to its unique approach to content delivery, founder and Managing Editor Mallika Naguran is confident that the magazine strikes a chord with readers who are concerned with global warming and climate change. "We communicate serious messages using real-life stories, gripping anecdotes and graphic pictures and videos. Exclusive interviews allow people in the trenches such as environmentalists and conservationists to voice their concerns. Our content is crafted first hand and carefully researched, hence articles are newsworthy while being engaging," she says.
Average time spent on the site is four minutes, with nearly 60% of traffic arising from search engines, 25% from direct links and 15% from referring sites such as UNEP's Climate Neutral organisation, Australia's search engine WebWombat, US-based Global Coral Reef Alliance, Thai Climate Organisation and Laos Ecotourism promotions agency. Access to Gaia Discovery content is free of charge; readers can also post comments without prior registration.
One internationally-acclaimed interviewee and subscriber is Nobel peace prize laureate and Champion of the Earth, United Nations Environment Programme 2008, Dr Balgis Osman Elasha. "Gaia Discovery is my new discovery of a very interesting newsletter," she says. "Through her interviews Mallika knows how to bring out the hidden and unspoken environmental messages and presents them in the most simple, direct and attractive way. Many people told me that they became more enthusiastic to play an active role in conserving the environment after reading her interview with me."
Dr Balgis notes that Gaia Discovery helps educate readers and encourages them to bring the lessons home. This is borne out by the increasing numbers of readers signing up for Gaia Discovery eNewsletters, subscribing to RSS feeds and participating in joint-promotions.
This month, there is an opportunity for readers to experience Vietnamese culture and heritage by winning a stay at the beautiful Victoria Hoi An Resort & Spa, close to the UNESCO heritage listed site of Hoi An town.
In addition to joint-promotions, there are advertising opportunities on Gaia Discovery such as affiliate marketing, promotional banners and classified listings that help companies strengthen their green branding. Ten percent of all proceeds will go to the Gaia Discovery Conservation Fund.
For media enquiry, contact Mallika Naguran at mal@gaiadiscovery.com.
Gaia Discovery Launch Media Release
21 May 2008
For Immediate Release
“Hey you!” Says New Environment Publication, “Start Helping to Put Out the Fire.”
Singapore - A brand new Asia-based online publication aims to spread the word on sustainable tourism, environment conservation, and heritage preservation in a big, bold yet accessible way.
Mallika Naguran, founder and managing editor of the lifestyle online magazine, Gaia Discovery, quit her management job in the civil service to kick-start what she hopes is a big and expanding trend.
“The Earth is on fire – well, definitely warming - yet people are still having foam parties,” says Naguran. “Through Gaia Discovery, I want to help everybody make socially responsible and environmentally-sound choices as to how they live, work, and of course travel.”
“Only then can we start making a difference to this planet that has already caught a fever,” she says.
Gaia Discovery (www.gaiadiscovery.com) is designed to give people all over the world an insight into sustainable development to help them mitigate the present global warming and climate change crisis. The site provides independent information on people and organizations that make a positive difference to the environment, and to local communities.
It features viewpoints, first-hand reviews and insights on Asia Pacific destinations, resorts, eateries and activities that protect natural habitats, promote green practices and preserve heritage.
Through awareness generation and reader participation, the magazine-styled portal intends to influence industrialists, builders, hoteliers, manufacturers, investors, decision makers and consumers. “We want them to care for the planet by adopting sustainable and ecologically-sound practices,”says Naguran. “But while our content delivers serious messages, we try to be lively and engaging so readers can participate by voicing their views, watching videos or taking part in our giveaways,” adds Naguran.
Gaia Discovery also mails out a regular eNewsletter to subscribers worldwide (there are already hundreds of them in Sweden, England, Germany, the US, Australia, Thailand and more), in addition to automated Real Simple Syndication (RSS) feeds.
Gaia Discovery is an independent publication and is being officially launched to coincide with International Biodiversity Day on 22 May 2008. It is a media partner of ACRES wildlife rescue and conservation association in Singapore. Gaia Discovery is only available through the online medium, to save trees of course. Articles in Gaia Discovery may be reproduced with credit given to the source.
For more information, contact:
Mallika NAGURAN (Ms)
Managing Editor,
Gaia Discovery
T: +65 9663 7289
Gaia Discovery
Pro-green mag launches online
By: Marcus Chhan, Singapore of Marketing Magazine on 27 May 2008
Founder and managing editor, Mallika Naguran said Gaia Discovery is the only independent lifestyle-oriented eco publication able to work with advertisers with flexibility and creativity. Banner ads and joint-promotions are options available to advertisers.
"Gaia Discovery is the right platform for organisations seeking visibility with pro-green readers through various online advertising mechanisms," she said.
Current subscription figures are not yet known and Naguran said it was "too early to tell". Gaia Discovery mails out a regular eNewsletter to subscribers worldwide and the site is Real Simple Syndication (RSS) feeds enabled.
"We want them to care for the planet by adopting sustainable and ecologically-sound practices. But while our content delivers serious messages, we try to be lively and engaging so readers can participate by voicing their views, watching videos or taking part in our giveaways," she said.
Gaia Discovery
Asia-based Publication Spreads the Word:" Start putting out the fire"
A brand new Asia-based online publication aims to spread the word on sustainable tourism, environment conservation, and heritage preservation in a big, bold yet accessible way.
Mallika Naguran, founder and managing editor of the lifestyle online magazine, Gaia Discovery , quit her management job in the civil service to kick-start what she hopes is a big and expanding trend.
"The Earth is on fire - well, definitely warming - yet people are still having foam parties," says Naguran. "Through Gaia Discovery, I want to help everybody make socially responsible and environmentally-sound choices as to how they live, work, and of course travel." "Only then can we start making a difference to this planet that has already caught a fever," she says.
Gaia Discovery is designed to give people all over the world an insight into sustainable development to help them mitigate the present global warming and climate change crisis. The site provides independent information on people and organizations that make a positive difference to the environment, and to local communities.
It features viewpoints, first-hand reviews and insights on Asia Pacific destinations, resorts, eateries and activities that protect natural habitats, promote green practices and preserve heritage. Through awareness generation and reader participation, the magazine-styled portal intends to influence industrialists, builders, hoteliers, manufacturers, investors, decision makers and consumers. "We want them to care for the planet by adopting sustainable and ecologically-sound practices,"says Naguran. "But while our content delivers serious messages, we try to be lively and engaging so readers can participate by voicing their views, watching videos or taking part in our giveaways," adds Naguran.
Gaia Discovery also mails out a regular eNewsletter to subscribers worldwide (there are already hundreds of them in Sweden, England, Germany, the US, Australia, Thailand and more), in addition to automated Real Simple Syndication (RSS) feeds.
Gaia Discovery is an independent publication of Cocoon Times and has been officially launched to coincide
with International Biodiversity Day on 22 May 2008. It is a media partner of ACRES wildlife rescue and conservation association in Singapore. Gaia Discovery is available only through the online medium, to save trees of course. Articles in Gaia Discovery may be reproduced with due credit.